Zoran Kocovski: The Fine Dining Guru

This restaurant entrepreneur comes from a humble Macedonian family which was involved in simple farming. He was only an infant when his parents immigrated to Canada with little possessions to their family name. His father, then took a position as a cook while the mother worked in the factory. With time, they were able to save up just enough to open a small 50-seater diner in Toronto. The Moonlight Grill is what it was called and was located on Queen Street East. It was then that Zoran Kocovski, developed an interest and flipped his first eggs and hand peeled a sack of potatoes at the young age of 8 years. His dad had an impeccable entrepreneurial spirit of which Zoran was inspired. His father would put so much value on an honest day’s work of which Zoran says that it motivates him till today.

Zoran attended the York University, as education was an integral part of his family. After which he ventured into various businesses of which he found himself back to the core of his upbringing, the restaurant business. This marked the inception and launch of Sassafraz restaurant.

About Sassafraz

This five star rated restaurant is a modern restaurant that serves Canadian cuisine inspired by the French dishes. It located in the heart of Yorkville in Toronto, Ontario along 100 Cumberland Street. The opening hours are from 11:30 am to 11:00 pm from Sunday to Thursday, while on Fridays and Saturdays, the restaurant runs from 11 am to 1 am. Guest are generally required to book a reservation in advance due to the long guest lists especially during the weekends. This high-end restaurant also provides other facilities.

Weddings at the Sassafraz

This high-end restaurant hosts about 50 plus weddings each year earning it the title ‘one of the best intimate wedding venues in Toronto.’ On the corner of Bellaire and Cumberland sits an iconic yellow house with an amazing interior that makes it one of the most beautiful and stunning restaurants across Toronto. You are assured of professional service and a brilliant dining experience on one of your most important days.

Sassafraz Hosts Events

From corporate to private and social events, this restaurant gives excellent service for its guest. They offer private rooms and give exclusive buyouts from their main dining room. They have an events manager who will assist you in the planning of your event making it seamless and an experience worth remembering. It is available for all styles of events, from cocktail parties to lunches and dinners. It can also accommodate short-term bookings, for instance, several days in advance to the event.


Community Centred Approach

Today, Zoran finds it a priority to give back to the community through his human-centred approach that puts a high value on authenticity and the general well-being of a person. Zoran is keen in ensuring that integrity is upheld and that an effective work environment for the community to thrive is created. This is done by ensuring that the community is passionate about food, creating a clear purpose that all people endorse wholeheartedly and work that is done for all to benefit.

Zoran Kocovski’s High points

He continues to challenge the traditional form of business operations in various fields; from community engagement to the environment. This has allowed him to achieve the following:

  • Sassafras restaurant was among the first commercial properties to adapt an eco-friendly Vertical planters also known as a ‘Bio-wall.’
  • It supports the MS Society of Canada through its signature cocktail program for ten years
  • Hosts a VIP table tribute to the Canadian Fallen Fighters Foundation which was a community initiative
  • Zoran serves as the director of the Ontario Restaurant Hotel & Motel Association
  • He is also a member of Toronto’s Small Business Council Advisory Body

About the author

Daisy Watson

Daisy is a writer who writes for many blogs on the internet. Writing is her passion, and she is enjoying her passion.

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